Written Question·Department of Health and Social Care·UIN 54369

Non-surgical Cosmetic Procedures: Advertising

Tabled: 22 May 2025
Answered: 9 June 2025

Question

Dr Luke Evans

Conservative — Hinckley and Bosworth

To ask the Secretary of State for Health and Social Care, if he will make an assessment of the potential implications for his policies of the Advertising Standards Authority ruling on EME Aesthetics and Beauty Academy Ltd, published on 16 April 2025.

Answer

Karin Smyth
Cosmetic treatment providers have a responsibility to ensure that their advertising does not trivialise medical risks, provide misleading information or pressure customers to book without proper consultation. The Government supports the Advertising Standa...
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