Written Question·Department for Transport·UIN 83382
Railways: Safety
Tabled: 20 October 2025
Answered: 28 October 2025
Question
Mr Richard Holden
Conservative — Basildon and Billericay
To ask the Secretary of State for Transport, what the total cost was of the (a) rebrand, (b) design, (c) production and (d) promotion of the rebranded See it. Say it. Sorted. campaign.
Answer
Simon LightwoodThe total cost for the relaunch of the See It. Say It. Sorted. campaign was £333,751.00 (+ VAT). This was the first update of the campaign since its launch in 2016. Rail operators are mandated by security regulations to print and disseminate the campaign ...
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