Written Question·Treasury·UIN 116516
Social Media: Advertising
Tabled: 27 February 2026
Answered: 9 March 2026
Question
Nigel Huddleston
Conservative — Droitwich and Evesham
To ask the Chancellor of the Exchequer, what discussions she has had with the Secretary of State for Culture, Media and Sport on updating VAT guidance to recognise social media advertising as qualifying zero rated charity advertising.
Answer
Dan TomlinsonVAT is a broad-based tax on consumption and the 20 per cent standard rate applies to most goods and services. VAT is the UK’s third largest tax, forecast to raise £180 billion in 2025/26. Taxation is a vital source of revenue that helps to fund vital publ...
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