Written Question·Department for Culture, Media and Sport·UIN HL1453
Social Media: Disinformation
Tabled: 29 June 2026
Answered: 13 July 2026
Question
To ask His Majesty's Government what discussions they have had with social media platforms on measures to prevent AI-generated deepfake advertisements from being used to facilitate fraud.
Answer
The Government recognises the significant harm caused by fraudulent adverts and the potential for those adverts to be made more credible through the use of deepfakes and other generative AI tools. The Advertising Standards Agency (ASA) is the independent ...
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