Written Question·Treasury·UIN 121462

Social Media: VAT

Tabled: 17 March 2026

Answered: 25 March 2026

Question

James Wild

To ask the Chancellor of the Exchequer, whether she has made an assessment of the potential impact of VAT on social media advertising on the reach of charity campaigns aimed at vulnerable groups who predominantly consume information online.

Answer

Dan Tomlinson

VAT is a broad-based tax on consumption and the 20 per cent standard rate applies to most goods and services. VAT is the UK’s third largest tax, forecast to raise £180 billion in 2025/26. Taxation is a vital source of revenue that helps to fund vital publ...

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