Written Question·Department for Business and Trade·UIN 58101

Supermarkets: Prices

Tabled: 6 June 2025
Answered: 16 June 2025

Question

Martin Wrigley

Liberal DemocratNewton Abbot

To ask the Secretary of State for Business and Trade, whether he plans to review the (a) use of personal data in supermarket loyalty schemes and (b) the potential impact of those schemes on equitable pricing.

Answer

Justin Madders
In 2024, the Competition and Markets Authority (CMA) undertook a review into loyalty pricing in the groceries sector, publishing their findings in November 2024. The CMA found that shoppers who are members of a loyalty scheme can almost always make a genu...

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