Max Wilkinson

We welcome this Bill, as did Members across the House until a few short months ago. [Laughter.] Indeed, some of those Members even came up with the idea. Like many in the Chamber today, we are disappointed that the consensus remains broken, after an apparent direction from the Leader of the Opposition, and that the Conservatives have chosen to turn their backs on the sustainability of football quite so dramatically—perhaps it is time to sack the manager. While their time in government left much to be desired, the Conservatives had the chance to claim a statement win today. After all, as I said, this Bill was their idea: Dame Tracey Crouch initiated the fan-led review, and the previous Government started this process. Now, however, the Conservatives have spectacularly missed an open goal, much like Ronnie Rosenthal at Villa Park in 1992. If I was generous, I would say their performance on this Bill has been like Man United in 1998—throwing away a massive points lead only to finish with nothing. Instead, I fear for the shadow Minister that they are more like Spurs in 2016, somehow managing to finish third in a two-horse race—although, I suppose coming third is the sort of result the Conservatives need to get used to. Throughout this process, we have been clear on our position: we are in favour of the principles of protecting the heritage of our national game, of greater financial sustainability, and of greater fan involvement in the game. We applaud the Government’s approach in delivering that, and we will support the Bill on Third Reading later today, because we remain consistent in our view. None the less, we think that the Bill could go further. Let me begin with the issue of free-to-air coverage. In new clause 3, we are calling for key fixtures from the domestic football calendar to be made available on free-to-air television. This includes a selection of 10 premier league matches each season, the league cup final and the play-off finals in the championship, league one and league two. As a Charlton Athletic fan, the shadow Minister might have an interest in this one, because his team might make the play-offs one day. These would complement the existing free-to-air marquee events such as the FA cup, the World cup and the Euros. This proposal is neither about undermining private broadcasters, whose viewing figures sadly are already declining, nor about devaluing the broadcasting rights on which clubs rely, which are showing signs of plateauing, despite the addition of so many more live games to broadcast packages. Rather, this is an opportunity for broadcasters and the football leagues to innovate and to consider a more direct route to accessing fans without a paywall. By introducing more free-to-air games, broadcasters could explore wider sponsorship opportunities tied to larger audiences, generate new appointment-to-view moments, and engage fans who are currently priced out of football not just in the stadium, but on television, too. This approach is already proving successful in other countries. For example, La Liga broadcasts one Spanish top-flight match per week free to air, helping to maintain widespread public engagement with the sport. With the rising cost of living and the growing number of subscription services required to watch live football—now totalling around £700 a year—making more matches available without a paywall would ensure the game remains accessible.