Jacob Collier

I think my hon. Friend has read my speech, because I was just coming to the UN Secretary-General’s comments. She may also know that there are similar bans on fossil fuel company advertising in Edinburgh, Sheffield, Cambridgeshire, Liverpool, Norwich and North Somerset. Even advertising agencies themselves are stepping back, with many refusing to take work from fossil fuel clients. The momentum is not marginal; it is building. The Government’s official response to the petition was issued on 18 December. It stated that although the UK is “committed to reducing emissions”, there “are currently no plans to restrict fossil fuel advertising.” Instead, the focus is on voluntary eco-labelling schemes and better enforcement of existing rules. Voluntary schemes are important, but they do not curb the underlying issue that advertising has become a tool for delay, distraction and reputation laundering. Banning fossil fuel advertising is not about censorship; it is about recognising that certain messages, delivered by certain actors in certain contexts, can cause harm. As my hon. Friend the Member for Norwich North (Alice Macdonald) said, the UN Secretary-General called for a global ban on fossil fuel advertising earlier this year. He was not being radical; he was being proportionate. We ban tobacco ads not to silence smokers, but to protect children. We restrict junk food advertising during children’s programming not because we do not like Big Macs, but because the power to persuade can do real harm if left unchecked. We are not asking fossil fuel companies to shut down tomorrow; we are asking them not to mislead the public today. We are not asking them to abandon all communications; we are asking them not to dominate our public spaces with ads that obscure reality. In a world that is now averaging 1.63°C above pre-industrial levels, the question is not whether we can afford to act, but whether we can afford not to. This debate is about balancing the freedom of expression and free enterprise with the real need to take action to prevent a worsening climate emergency. The advertising regulator has said that it is down to this place to act, if it so chooses. In that spirit, I look forward to the debate and to contributions from other hon. Members.