Contribution
It is a pleasure to serve under your chairship, Mr Twigg, I think for the first time.
The petition’s demands are simple, clear and extremely compelling. In the UK, we forbid tobacco advertising because tobacco kills us, and that ban has worked to reduce the number of people dying from it. The air pollution caused directly by fossil fuels and the extreme weather caused by climate change are already killing at least as many people as smoking was before the ad ban, and they are likely to kill many more, so why the hell are we allowing fossil fuel companies to take up space in public places and on our screens to sell us products that kill us? I find that argument so compelling that I have dedicated a significant amount of my life in the past few years to trying to make a ban happen. I thank Chris Packham for initiating the petition and doing so much work to get more than 110,000 signatories, and I thank everyone who signed it.
This campaign has been running for many years, and I want to highlight the groundwork done on it by grassroots organising group Adblock Bristol, of which I am a member. Adblock Bristol exists because its members think a lot of things are fundamentally wrong with advertising. Advertising often works by telling us that we are not good enough without a product or by engendering a positive emotion about a product or service that we did not previously have. It often worsens inequality. The billboards are not in the posh parts of town, and they overwhelmingly advertise products that are bad for our health, the environment or society. That is not to mention the direct environmental, social and road safety impacts of the adverts themselves.
After a few years of successfully opposing applications for individual billboards in our community, Adblock Bristol set up a national organisation called Adfree Cities, where I worked for a little bit. It campaigns nationally alongside Platform, Badvertising and others to support people in their local communities all over the country to oppose the pernicious impact of advertising. In fact, the hon. Member for Burton and Uttoxeter (Jacob Collier) listed some of the communities that I supported in doing that.
Many local councils have already adopted policies of not hosting adverts for high-carbon products and services, or other harmful products such as junk food, payday loans, alcohol and gambling, on billboards on council-owned land and bus stops. That is a start, but most billboards are privately owned and councils have no jurisdiction over them and no ability to control the myriad other ways that advertising intervenes, often subconsciously, in our lives. Regulation of advertising in this country is, in general, extremely light touch and, frankly, outgunned by the capacity of the companies that pay for the advertising. That is where the petition comes in. It is time for the national Government to step up where local councils do not have the power to do so.
This kind of social and regulatory change often creates uproar when it is first proposed, only for it to be accepted as extremely obvious, and for the previous status quo to seem appalling, not long afterwards. We have only to look at compulsory seatbelts in cars, the indoor smoking ban and tobacco advertising. “Freedom of speech, freedom of the market, freedom of choice,” they say, yet we pretty much all agree now that advertising products that cause us serious harm should not be allowed.
Let us remember that we are not talking about banning the product; we are just saying that communications that are specifically designed to increase the use of fossil fuels, through misleading claims and by crafting social norms and a social licence for their use and expansion, directly undermining the Government’s evidence-based policy, which is essential to keep us safe from the climate crisis, should not be allowed. That should be a no brainer.
Does the Minister want the history books, and perhaps his children, to look back in 10 years and see that he played the modern-day version of the role of those who opposed seatbelts in cars or the smoking ban? I guess not, in which case now is the time to be brave. He will be glad he did it.