B

Baroness Merron (Lab)

Speaking in the House of Lords on 4 June 2025

Debate

Young Children: Convenience Foods

Contribution

As the noble Baroness is aware, we continue to support the levy on sugar in drinks. That has actually had success, not least with reformulation. On the point about advertising to which the noble Baroness referred, as I have said, we are committed to bringing in the advertising ban, which will be in place in January. Indeed, industry—TV and online advertising—has already agreed to implement what will be in the regulations earlier than that. Marketing sponsorship is a much broader point, but again it is one we take very seriously and continue to keep our eye on. I cannot give the noble Baroness the reassurance she seeks today, but I can assure her how seriously we take the impact of advertising and branding and who it is aimed at, particularly where we seek to support better health for infants and young people.

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