Josh Newbury

It is a pleasure to serve under your chairmanship, Mr Vickers. I thank the hon. Member for Waveney Valley (Adrian Ramsay) for enabling us to speak on this important topic. I will start by sharing how valuable it was to spend a day of last week’s recess at Staffordshire’s county show. As always, I came away full of admiration for our farming community. I am a little biased, but Staffordshire is a shining example of some of the best of British farming, and everybody at the show seemed to agree. That is not just in terms of productivity and innovation but in the deep care many of our farmers have for animal welfare. That brings me to the complex and often uncomfortable balance we are trying to strike in this debate between raising animal welfare standards and the environmental, financial and logistical realities of making that happen. When we talk about moving away from practices such as caged systems—a move that, for the record, I absolutely support—we are also talking about the need for more barn space, more land use and more infrastructure, all of which mean higher running costs for farmers and sometimes greater greenhouse gas emissions. To be clear, those are not reasons for rejecting higher animal welfare standards, but they are reasons to approach the issue with farmers in mind. That must be our starting point, because farmers are not charities and, more than ever, they have to look at the bottom line, which all too often is dwindling. Let us be frank: supermarkets will always demand higher welfare, but they are not always willing to pay more for it. That is disingenuous to consumers and squeezes producers even further, pitting welfare against farm viability. An area where we could make a real difference is animal welfare labelling, which is being looked at by the Environment, Food and Rural Affairs Committee, of which I am a member; I am glad that the Committee’s Chair is present. For the average shopper, labelling is a minefield. Information on nutrition and the country of origin has been simplified in the past decade, but in the animal welfare space we have statutory minimum standards and the “Red Tractor”, “RSPCA Assured”, EU organic and Soil Association organic labels, all representing different standards. Consumers need to understand what labelling means in practical terms and how to interpret it when they shop. That will not be easy, but I believe that is a challenge that we can and should take on. However, in doing so, we must make sure producers have a say, alongside consumers and animal welfare organisations, so that they can realise the benefits of clearer labelling too. The lack of coherent and clear information on welfare on the shelf is a concern for farmers who are producing to higher standards because they do not have a clear way of differentiating their products for consumers. They therefore do not reap the rewards from the quality of their goods that should incentivise higher welfare standards. Research indicates that the current systems of farm assurance, regardless of the label, are not working as best as they could for farmers, consumers and, most importantly, animals.