Lord Birt (CB)

I am sorry, but I hope it is appropriate for yet another Liverpool fan to intervene in this debate. I think we have to segment the fan base and that is essentially what is happening, so I wonder how much we are really disagreeing with one another. As I said at Second Reading, my grandad was brought up 200 yards from Anfield; my father had to walk to the match; and when I was young, I had to take a train and a bus. We all know about those intense fans that live locally. They are chiefly the fans who go by train to away games and love the game and it is a critical part of their whole life. Any organisation which segments its fan base is going to pay a great deal of attention to that cohort. But we live in different times from my grandfather and my father. Television changed all of that and created a fan base for a high proportion of clubs, not just those in the Premier League, right across the country. In more recent times, in the satellite age, the fan base is truly global. Any organisation benefits from a dialogue with its customers, and the fan base broadly defined is the customer and it is that fan base that provides the investment into the game. It provides the investment at local, national and global level, chiefly through the agency of television rights. Any sensible organisation—whether it is the regulator, the leagues or the clubs—should engage with the full complexity of that fan base. Like any good business, you talk to your fans, you listen, you learn, you adapt and you grow and that is surely what, in one way or another, I hope most of us could agree with. When the league made the bad mistake that we all know about of saying there would be a closed shop in Europe, the fan base, broadly speaking, rose up in 24 hours and it was knocked out of the equation. I happen to think it would be a mistake for the Premier League to play “home games” in another country, because it antagonises the fans who have the most intense feeling. But we do have to talk to and be informed about the totality of the fan base, whether local, national or global.