V

Viscount Camrose (Con)

Speaking in the House of Lords on 17 June 2026

Debate

Social Media: Substances Unfit for Human Consumption

Contribution

My Lords, to pick up on the point that was well made by the noble Baroness, Lady Bull, sellers of unapproved SARMs routinely use labels in their advertising such as “not for human consumption”, while simultaneously promoting their physique-enhancing effects elsewhere on social media. Since sophisticated AI advertising tools allow sellers to target consumers with almost perfect precision, these tricks are actually no less effective than openly advertising illegal products. Can the Minister tell us who is responsible for enforcing against this and what progress they are making?

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