B

Baroness Walmsley (LD)

Speaking in the House of Lords on 17 November 2025

Debate

Tobacco and Vapes Bill

Contribution

My Lords, as I was saying, on Amendment 161A, tabled by the noble Lord, Lord Udny-Lister, about the removal of, “or has reason to suspect”, in Clause 114(1)(b), we believe this phrase is commonly used and therefore there is no need to remove it. On Amendment 161B on possible disparities between penalties in different devolved nations, we look forward to the Minister’s response. Although consistency is usually desirable, there may be unintended consequences, which the Minister knows about, because different situations prevail in different parts of the country. We support the intention of the noble Lord, Lord Kamall, in his Amendment 167 because it is important that vapes can be promoted as a cessation tool. However, as I understand it, the Bill prohibits the advertising of vapes by businesses only, which means that public health organisations, GPs and hospitals treating patients suffering from smoking-related diseases could promote them as a quitting aid. As I understand it, the prohibition does not cover products licensed as medicines, so they can continue to be promoted. Having said all that, I hope that the Minister can assure us that clear guidance compatible with the Bill’s intentions will be provided by the Advertising Standards Authority so as not to hinder public health settings while preventing commercial advertising, which has had such an egregious effect on the level of awareness of these products among children, who do not need them to quit smoking. With Amendment 168, the noble Lord, Lord Moylan, would allow vapes to be promoted in what we might call adults-only places. Leaving aside the fact that, as we know, many younger people slip into these places, promotion there would give the impression that these products are for recreational use, which is not their purpose. Anyone going to a nightclub who is trying to quit smoking but fears they may be tempted to have a cigarette when they have had a few drinks and their resistance is lowered would certainly equip themselves with their vapes before going out. We do not think Amendment 168A in the name of the noble Lord, Lord Howard of Rising, is necessary as the Bill already allows public health authorities to promote heated tobacco and other things as quitting aids. Amendment 169 in the name of the noble Lord, Lord Kamall, raises an interesting issue that we think could be explored. There may be a case for some limited arrangements for display or promotion by specialist retailers, but this should be done very carefully to avoid ensnaring young people inappropriately. I think the Bill allows specialist vape shops to operate, and they could display material provided by public health authorities. Amendment 170 is not necessary as there is no prohibition in the Bill of specialist retailers putting information on their website. Regarding Amendment 170A in the name of the noble Lord, Lord Howard of Rising, I think about my local corner shop, which has illuminated signs inside and a shop window plastered with enticing advertisements for sweet-flavoured vapes. I hope the Minister will resist this very broad exemption. Finally, we think that Amendment 172A in the name of the noble Lord, Lord Udny-Lister, on brand sharing is far too broad and would, in the end, apply to all brand sharing. I know from my work on food advertising how widely brand logos, colours and images can be recognised by the public. Who does not know that burgers and chips are being sold when they see the golden arches of McDonald’s, or that chocolate bars are being advertised when they see the colour purple and the words Dairy Milk? You need to be very careful when regulating brands, so I hope the Minister will resist that one, too.

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