Baroness Bennett of Manor Castle (GP)

My Lords, in moving Amendment 33 in my name, I will also speak to the related amendments in this group. Amendment 33 has a very simple aim: to ban filters on cigarettes. I must start by saying that this is healthwashing. Filters on cigarettes have no health benefits. They were developed by the tobacco industry in the 1960s as a response to growing public concern over the link between smoking and lung cancer. An exposed internal note from the tobacco manufacturer Philip Morris stated that they are “an effective advertising gimmick”. They were deliberately developed to turn from white to brown in order to increase the perception that they filter the cigarette smoke; in reality, smokers simply inhale more deeply, drawing more smoke through the cigarette butt and even further into their lungs. The more recent trend of white filter tips, as compared to the older orange ones, reinforces this message with consumers. The evidence shows that young people, in particular, perceive cigarette packs with references to filters as containing cigarettes that are significantly less harmful than those contained by packs without such references. Yet this is still not widely known. Look at the communications power of these merchants of death versus the health messages—of course, the merchants of death have a lot more money to put into the messages they are putting out. I acknowledge the support provided to me by Action on Smoking and Health in bringing forward this amendment; noble Lords who have received its briefing may well have noted that it strongly backs this amendment. Only one in four adults realise that filters do not protect smokers, so 75% of people still think that, because the filter is allowed to be there, it is sending a message of health: “There must be some health benefit, surely, or else why would the Government allow it?” That is my Amendment 33.