Member

The measures risk baking in the current industry response rather than incentivising safety by design or taking steps beyond the status quo. The regulatory mechanism mirrors what the largest platforms are already doing, setting a ceiling that disincentivises innovation beyond the status quo. Ofcom’s iterative approach has been criticised as being too slow and reactive, leaving a big gap in outcomes. Despite claiming that the protection provided by children’s codes are transformative and a game-changer, Ofcom has not produced any impact assessment to set out their likely effects, nor does it face any requirement to meet or report against specified harm reduction targets.