Contribution
My Lords, it is pleasure to follow my friend, the noble Lord, Lord Bassam, and to take part in this group. I am physically and actually right behind my noble friend Lord Moynihan on these issues: it is a good provision, but it is the wrong position. It offers a solution that is fine for those critically important but few events that it will cover, but, for the vast majority, it is a tantalisingly close yet elusive solution across the rest of sport, music, culture, et cetera.
“World in Motion”, 1990; “Football’s Coming Home”, Euro 96: music and sport have always been inextricably linked, yet the Bill has not only missed the opportunity to bind these together with effective ticket touting provisions, it has also unfortunately set out a solution for the very few—which, understandably, is extraordinarily frustrating for the many. The provision is also unfortunate because it is very analogue and does not seem to speak to ticketing, touting and abuse as they are today—never mind how they will be in five, 10, 15 or 20 years’ time, when thinking about an Olympic Games and Paralympic Games bid in the 2040s.
I will speak to Amendments 27, 89, and all the amendments in my name in this group. I will start with Amendment 89, which proposes an accessible ticketing duty on all these events. For this, I use “accessible” in the broadest sense of the word. This goes to discussions that we have had in earlier groups around ensuring that we get the right principles threaded into this legislation. When we were putting together the ticketing strategy for the London 2012 Olympic and Paralympic Games, all the weight of history was on us: all the rules, structures and expectations of what had gone before at all the previous 29 Olympic Games. Of course, there was a lot of good and a lot to follow in that, but, equally, we were the first people to be delivering an Olympic Games and a Paralympic Games in London in 2012. We not only took that incredibly seriously but took it for what it was: a once-in-a-generation opportunity. So we should seek to test, stretch and develop those principles that have been set out in all the documentation and history from previous Games.
Ticketing was a clear example of this, and it is one that I brought out in my amendment. We wanted hundreds of thousands of schoolchildren to have the opportunity to come to the Olympic Games and Paralympic Games and not pay a penny for their tickets, but we were also fundamentally committed to the value of the Games, the sports and the event. So we had a key principle: no free tickets. That is completely the way to structure these things. You do not drive engagement, fans and greater inclusion by thinking that you just need to give away free tickets. The way to structure it is to have tickets available to schoolchildren, as was the case in London 2012.
My amendment is broader. It would make tickets available to local organisations, to disabled people and to other groups—the list is not exhaustive—and have the face-value price of those tickets paid out of a portion of the most expensive tickets for those events. It worked effectively and inclusively at London 2012, and those people who were paying for the highest-priced tickets were delighted that part of what they were paying for was to enable hundreds of thousands of young people to come and experience Olympic and Paralympic sport, often for the first time in their lives, and certainly for the first time in their lives at London 2012. Taking a principle developed there, it would make sense to thread an accessible ticketing duty into this Bill.
On the tickets themselves, as I say, this is currently an extraordinarily analogue Bill at a time when tickets have become extraordinarily complex, more enabling and potentially exclusive in digital token form on digital ledger technologies. We have the ability to do so much more with tickets. First, we can drive out fraud and touting through having the tickets in an immutable form. Secondly, we can attach whatever we choose to that ticket. Say that somebody has particular access needs, food allergies or whatever it might be—you can put that in as part of the digital token representation of their ticket. We can make the ticket so much more powerful, inclusive and connected to the event. It could potentially drive fan engagement: tokens, merch, exclusive benefits, interviews with the players or interviews with the competitors. Whatever you choose, that is all available with ticketing technology that exists today, yet the Bill is silent on this.