Contribution
It is a pleasure to serve under your chairship, Dame Siobhain. I thank my hon. Friend the Member for Hornsey and Friern Barnet (Catherine West) for securing today’s debate. I know that you have both been consistent voices on food insecurity.
I start by giving a shout out to a local legend. Adam Raffell of the York Trussell Trust has done amazing work for families in York, for which I thank him today. I also thank the Prime Minister for his relentless focus on the cost of living, on which we have to bear down.
The Food and Drink Federation has shown that, since January 2020, food inflation has consistently outstripped non-food inflation. What was the cause? It was when the damaging and disastrous botched Brexit deal came into effect. Over the channel, our European neighbours, to be fair, have also faced rising food costs, but nowhere near as sharply. UK food inflation peaked at nearly 20%, year on year, in 2023 under the Conservative party’s watch, while countries such as Germany and France peaked lower and returned to normal much faster. The UK is worse off, which tells us that we have to work more closely with our European friends.
The Prime Minister recently said:
“if it’s in our national interest to have…closer alignment with the single market…we should consider that”,
and when it comes to food price inflation, I think the answer is a resounding yes. Although Reform and the Tories want to shout at Brussels, that will not pay for people’s weekly food shop. An SPS agreement and closer alignment would strip out so much red tape, checks and delays. Fewer inspections and mutually recognised standards would mean less time stuck at the border, lower costs for hauliers and fewer spoiled loads. All those savings could be passed on to the hard-working families of this country.
Like any toddler, my son Robin’s favourite food item is, of course, the Freddo frog. The famous Freddo index shows that since I was born—in 1995, believe it or not —there has been a 260% increase in the cost of the treasured Freddo. However, we also know of the phenomenon called shrinkflation. A few weeks ago, many of us gathered around the Christmas tree with our families, enjoying a tub of choccies. This year’s tubs of Roses were more than 100 grams lighter than they were in 2018, but the cost has increased by 20%. If shrinkflation is so significant, does the Minister agree with the idea that it perhaps needs to be reflected on food packaging?
Another iconic British institution is the meal deal. We were all devastated when its price tipped from £3 to £3.50 or more—it was £3 in Tesco for over a decade. Can I make a confession to the House? As a tight Yorkshireman, I am always grabbing the three most expensive products—crisps, drink and sarnie—even if I do not really like them, just to get the biggest discount. I have written to some retailers, saying, “Shouldn’t we have a bit of an arms race? Who can be the first supermarket to get the meal deal back down to £3.50?” What a wonderful cost of living measure that would be for the grafters of Britain.
As a northerner, can I turn to another place to get a hearty snack? The Greggs sausage roll is well up there and, yes, I would pick Greggs over Gail’s any day of the week. However, the price of a simple sausage roll has shot up by more than 50% in less than a decade. Something is not quite right there. It has gone up by 53% since 2016—I wonder what happened in that year. If anyone from Greggs is watching, can we have a serious deal on sausage rolls? Perhaps we could have a cost of living week when sausage rolls are just a quid?
What can we do? We need supermarkets and big food brands to play their part. They are making record profits, which should come with responsibility. Initiatives such as a cost of living week could be a start. Discounts on essentials, loyalty schemes that really make a difference and fair pricing on some staples should be the norm. We need more transparency, and labels should provide that.